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Mastering Messaging Course
Introduction to Messaging (28 Minutes)
Messaging is About Connection (1 min) (1:19)
Email and How it Failed (9 min) (9:02)
Attention Currency (5 min) (4:42)
Safe Guards Protecting Texting (6 min) (5:28)
The Future of Texting (5 min) (4:42)
Why Your Business Must be Texting (26 Minutes)
Compressing Sales Cycles (4 min) (3:06)
Improving Customer Satisfaction (8 min) (7:13)
Greater Transparency (4 min) (3:06)
Improved Call Connection Rate (3 min) (2:46)
Mobile Phone number is the Best Point of Contact (4 min) (3:15)
Marketing Rule #19 (3 min) (2:42)
Simple Texting Strategies You Can Use Today ( 1 Hour, 57 Minutes)
Deliver the Message (11 min) (10:58)
Conversation Starting Question (8 min) (7:52)
Keyword Driven Lead Capture (31 min) (30:59)
Broadcasts (11 min)
Reputation Management (9 min) (10:53)
Pre-Call Text Message (34 min) (8:01)
How to Fix Bad Messages (13 min) (33:12)
Getting The Mobile Phone Number (1 Hour, 13 Minutes)
Lead Capture from the Stage (11 min) (10:47)
Lead Capture at Trade Shows (16 min) (15:20)
Lead Capture in Direct Mail, Advertisements, and Books (10 min) (9:07)
Lead Capture in Social Media Posts and Websites (7 min) (6:52)
Lead Capture in Videos (9 min) (8:58)
Let's Get Physical... Mail (12 min) (12:00)
The Required Field (8 min) (7:27)
Moving from Texting Conversations to Sales (20 minutes)
All Sales Happen in Conversations (4 min) (3:43)
How to Move from Texting to Phone Call (3 min) (2:26)
Why you Start with Texting (3 min) (2:35)
Diagnostic Selling (10 min) (9:49)
Using Automation to Set Up Conversations (19 minutes)
Incorporate Conversation Starting Questions into Campaigns (6 min) (5:41)
Introduce Prospects to Campaigns (2 min) (1:32)
Respond to Incoming Text Messages (3 min) (2:16)
Convert Conversations to New Clients (8 min) (7:57)
Bonus Lessons (25 minutes)
What Texting Software Should I Use? (25 min) (24:06)
The Future of Texting (5 min)
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